Weekend Preview - Sunderland vs Chelsea

Chelsea travel to Sunderland this weekend and will be keen to get revenge for defeat in the last meeting between the two sides.

The evening kick off in the Premier League pits Jose Mourinho against another former Chelsea player in the management hotseat in Gus Poyet. The Sunderland manager will be desperate to get a morale boosting result in what will be a tough season for his side.

Looking at the two squads, the form and the statistics Chelsea are overwhelming favourites to get revenge and take the points back to Stamford Bridge.

The Form

So far this season Sunderland are struggling near the foot of the table, whilst Chelsea are six points clear at the summit. Chelsea look unstoppable and some bookmakers have even started paying out on them winning the league.

Enhanced Offers - Paid in Cash Vs Paid as Free Bets

Here at BET A BONUS  we are working hard behind the scenes in preparation to launch our new site. In the mean time we wanted to take a look at the latest trend in betting offers and break down the different types of enhanced promotions that exist and how valuable they are to the customer.

Every week we are seeing bookmakers release their latest enhanced odds offering usually around the week or weekends main sporting fixtures/events.

Champions League Preview - Schalke Vs Chelsea

Chelsea travel to Germany to face Schalke in the penultimate round of Champions League group fixtures in a game that will have increased meaning now that Blues legend Roberto Di Matteo is at the helm of their opponents.

This will add an extra dimension to the match, with travelling Chelsea fans likely to give Di Matteo a rapturous reception despite his position in the home dugout.

Group Dynamics

Chelsea are well placed to qualify from Group G, despite a disappointing draw last time out against Maribor. A win would see the Blues top the group leaving Schalke (5pts), Maribor (3pts) and Sporting Lisbon (4pts) to battle it out for the remaining spot.

A draw would see Chelsea through but leave the top spot up for grabs going into the last round of fixtures.

Taking The Market By Storm - Enhanced Odds

If you know anything about betting, or happen to see any betting promotions and adverts online then you would be hard placed to have missed the latest fad to be sweeping through the betting industry.

Enhanced odds are the latest trend in bookmaker promotions and certainly mark a shift away from the traditional free bet offering that has been the dominant and often default offering in the industry. So what are they all about?

Scotland vs England - Price Boost and Money Back Offers

England face Scotland in this evenings ‘not so friendly’ game at Celtic Park after both teams come of the back of victories in their weekends Europeans Qualifying games.

Its been 29 years since the Scots last managed a win against the Three Lions at home, with their last meeting at Wembley ending in a 3-2 defeat. Most notably and still in the memories and most England fans was Paul Gascoigne's wonder goal that sealed a 2-0 victory for England at Wembley during the 1996 European Championships.

England Vs Slovenia - Enhanced odds galore

This evening England face Slovenia at Wembley in their 4th European Qualifying game boosting a 100% winning record in Group E to date.

With the normal odds of England winning being relatively small at 1/3 and representing little value a number of bookmakers are running special enhanced odds for new customers to make the prospect of backing England to win much more attractive.

Given the likelihood of England coming out on top in this game, despite not looking overly impressive in their previous qualifying games enhanced odds ranging between 3/1 and 5/1 offer great value, especially when accompanied with a money back offer if your bet loses that Betfair are offering.

England to beat Slovenia Enhanced to 5/1 ( From 1/3 )

England take on Slovenia this Saturday in their 2016 Euro Qualification match at Wembley and Bet Victor are offering new customers a huge enhanced price on England winning from 1/3 all the way to 5/1.

You can net a massive £25 profit on this bet compared to what would normally return just £1.65 betting England to win at normal odds of 1/3. That's a price boost of over 1400%!

Please note some of the key terms and conditions for this offer;

Enhancing The Way We Bet

I have spent the last 6 years working in the gaming industry for some of the biggest operators in the market like William Hill to more niche and high end betting exchanges such as Matchbook. Understanding how consumers and businesses have reacted to the evolving nature of products and pricing in the industry has been a fascinating and huge learning experience. I have witnessed first hand the industry move forward leaps and bounds with innovation and advances in technology leading the way for immeasurable growth.

Yet i feel there is a lot of room for further improvement and innovation in the industry, largely from strategic betting partners rather than the operators themselves.

5 years ago the talk was all about social and mobile but no one really knew what format that would take and what exactly it would lead too. It's fair to say that time is well and truly upon us now and key results and financials only go to back this up;